“These days it is all about Twitter profiles, Facebook pages, life streams, and real-time feeds, but how many do you really need?

While our media landscape has definitely changed over the last 5 years, the underlying concept is still pretty much the same. The key to being successful is:

• Create amazing content, that is highly valuable and useful.
• Get it out to where people are, using the best method for the job. Don’t expect that people will come to you, and never demand it.
• Combine the two to start a conversation. The content itself is meaningless unless you use it to create a connection.”

Read more by following the link to the blog post.